A good SEO strategy can get your page ranking for a variety of short- and long-tail keywords, you just need to find out what is alt text.

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Don’t worry too much about optimizing the text on your site. Simply placing links to relevant pages from your site in appropriate places on your page will help to increase your page’s search engine visibility.

Keyword Explorer

Keyword Explorer is a handy tool that can help you quickly identify the most relevant keywords for your website, and it will even give you an estimate of your potential daily keyword acquisition costs (DAC).

Don’t be afraid to use different variations of keywords that you have a good understanding of. For instance, if you own a DIY market, you might be more interested in ‘Bakers’ compared to ‘Baskets’.

Once you have identified the keywords you want to target, you can start crafting a SERP page and title that gets them ranked well for those keywords.

What makes Keyword Explorer even more useful is that it allows you to customize the keywords, even giving you an option to prevent specific search phrases from being included.

After creating your SEMRush report, it allows you to drag and drop your keywords into the results so you can see how your rankings have changed as well as what other keywords you should be targeting for your current landing page.

Another fantastic tool that I have found especially useful is BlogRank. I’ve started a series of posts to give you a walkthrough on what you need to do if you want to be ranked higher in BlogRank.

To make sure that you’re ranking in the top ranks, check out these two posts:

Optimize landing pages and other site pages with e-mail marketing

In my previous blog post, I described how you can push your email list into the Top of Search Engines and other top landing pages so that you can rank higher in those top pages.

For example, if you see that people are ranking for your page in the ‘Free E-books’ section of a search engine, consider including a free ebook in the sidebar of your page so people can find it quickly and can link to it from their social media pages or other channels.